Pricing
Fixed prices for trade businesses — B2B only, no consumer offers. You pay once for setup, then a fixed monthly fee. Basic handles the web presence, Pro Plus AI additionally handles inbox, phone enquiries and reviews — even when you're on the job, in the salon or with a customer. Setup waived on 12-month contracts. Annual prepayment saves around 10 percent. No haggling, no special deals.
As of
May 2026. We announce any price change at least 60 days in advance. All prices excluding German VAT.
Plans
Recommendation: Pro Plus AI is the default choice if you want enquiries that don't sit in the inbox and reviews that get answered. Annual payment saves around 10 percent. The toggle defaults to yearly.
Basic
49 EUR /month net
44 EUR /month net
+ one-off EUR 149 setup (net, waived on 12-month contracts)
Trade businesses who want to be findable online. Website, domain, email, Google profile. Without AI in day-to-day operations.
Recommended
Pro Plus AI
Includes 8 AI levers
149 EUR /month net
134 EUR /month net
+ one-off EUR 149 setup (net, waived on 12-month contracts)
Website plus eight AI levers that take 4 to 8 hours of admin off your plate every week. AI prepares, a human verifies and sends. EU-compliant AI in German data centres.
All prices excluding German VAT. Three months minimum on the monthly plan, one year on annual — then cancel monthly to the end of the month.
Money back
30 days money-back guarantee after launch — voluntary commitment, no statutory right of withdrawal (B2B). On annual prepayment we refund the entire annual amount including setup. Domain and content remain your property.
Cancellation
Monthly after the minimum term. No lock-ins, no exit fees. When the contract ends we provide your content as an export and a domain-transfer guide. Migration into a third-party CMS is not part of our service.
Funding (Bavaria)
Bavaria funding bundle in preparation — full package with 18 months Pro Plus AI plus AI onboarding, aligned for eligibility under Bavaria's Digitalbonus scheme. Currently under final classification review with Bezirksregierung Oberfranken.
Check eligibility — we'll inform you as soon as the bundle goes live and assess your specific situation. Funding subject to approval; application always required before order.
What Pro Plus AI does on top
In a typical case, a trade business saves around four to eight hours per week in day-to-day operations with the eight AI levers — mail triage, appointment pre-qualification, review replies and the weekly digest are the biggest movers. The figures are conservatively extrapolated from independent studies (KfW 2025, Bitkom Handwerk 2025, St. Louis Fed 2025, QJE 2025) — see the full evidence.
At an owner hourly rate of EUR 30 (internal comparator for the owner perspective), that's about EUR 720 in equivalent value per month on average. Pro Plus AI costs EUR 149 per month (net) — so the tier breaks even mathematically already from the second saved hour per week. Everything beyond is pure time back in the workshop, the chair, or with your family.
In both plans
Everything below is foundation in both plans — no upcharge, no asterisks. We list it so you have it in writing.
Only in Pro Plus AI
Thirteen levers in day-to-day operations that you don't get on Basic. Every AI output is human-released before sending — no auto-replies, no hallucinations going to your customers.
Incoming enquiries get pre-sorted with a suggested reply. A human releases each one before it goes out.
24/7 standard answers directly on your site — hours, directions, emergency contact.
Enquiries get mapped onto the right slot. Better calendar fill, less idle time.
Google reviews come with a prepared reply in your shop's tone of voice.
Regulars get a nudge at the right time — AI-prepared, you release before sending.
Polite follow-up to customers who missed their appointment. Drafted, released by you.
Photos get SEO-friendly tags automatically. Google finds your work better.
Every Monday: an AI-generated status report — enquiries, bookings, reviews, to-dos.
Your own booking sub-domain (appointments.your-firm.com) on an open-source basis. Customer books, calendar fills.
Automated reminder 24 hours before the appointment. Cuts no-show rates in half.
Monthly upkeep of your Google Business Profile. Hours, photos, specials stay current.
Customers send photos of the damage, the hair, the job — you quote more accurately.
Reply within 4 working hours instead of 1 working day. When it burns, it burns short.
Add-on: SMS reminders for EUR 19/month (net) plus SMS costs (via SMS provider, current price passed through 1:1 — around 6 to 10 cents per SMS, as of 05/2026). Deliberately optional because not every shop needs it.
Price notes